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Pay-for-Performance Drives Results
Pay-for-performance is a form of online advertising where a marketer pays for results rather than paying to reach a particular audience. A Web site (the "publisher") advertises products or services offered by another Web site (the "advertiser") in exchange for a commission on leads or sales. The publisher displays banners, ads, text links or products on their Web site and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase.
Advertisers pay only for performance - sales or referrals - instead of paying up front for advertising.
Learn more about Commission Junction today.
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